Should you ever buy Google 5 star reviews to game the search algorithms?
The short and definitive answer is no! They are fake and can do more harm to your business than good.
But it’s not like there is no demand from the business community to buy reviews. A simple Google search will show you just how many services exist to meet this demand.
Many in the SEO community believe that such practices are unethical and ultimately harmful to businesses in the long run.
What are Google 5 Star Reviews?
Google 5 Star Reviews are user-generated reviews that appear on a business’s Google Business Profile (previously Google My Business) listing.
They allow customers to rate a business on a scale of 1-5 stars, with 5 stars being the highest rating. Customers can also leave written reviews of their experiences with a business and add service and experience qualifiers like: “Professional”, “Good value” and so on.
But why would a business buy Google 5 star reviews?
There are a few reasons why businesses might be tempted to buy Google 5 star reviews.
First, good ratings and positive customer reviews can improve a business’s visibility in Google’s search results.
Second, they can increase click-through rates (CTRs) from the SERP to the listing itself.
Finally, they can help build trust and credibility with potential customers who may be on the fence about using a particular business.
Are there any risks associated with buying Google 5 star reviews?
Yes, there are definitely some risks associated with buying fake reviews, particularly on Google.
First off, it’s important to note that Google strictly prohibits the purchase of reviews in their guidelines for business listings.
So if you’re caught buying fake reviews, your listing could be suspended or even removed from Google entirely.
Additionally, fake reviews can easily be spotted by potential customers, which can damage your reputation and make it difficult to build trust with your target audience.
Finally, if you’re relying on fake reviews to improve your visibility in Google’s search results, you’re likely to see a drop-off in traffic once those reviews are detected and removed by Google.
So what’s the bottom line? Is it worth it to buy Google 5 star reviews?
We do not think so.
Not only is it against Google’s guidelines (and thus risking suspension or removal from their platform), but it could also damage your reputation and make it difficult for you to build trust with your target audience.
If you’re looking to improve your visibility in search results, focus on creating great content and building genuine relationships with your customers instead.
For a more in-depth blog on getting reviews the right and ethical way, check out our guide here.
11,966 total views
Pingback: The Ultimate Guide to Optimize a Google Business Profile