Social media for real estate. It seems like everywhere you look, someone is talking about how important social media is. If you’re not active on social media, it can feel like you’re being left behind. But what if you’re not a natural at social media? What if you’re not even sure where to start?
Don’t worry, we’re here to help. In this blog post, we’ll give you some tips on how estate agents can use social media to get attention, attract more leads and sell more homes or sign more mandates.
Why Agents Need To Be Active On Social Media
Social media is a great way to connect with potential and current clients. It’s also a great way to show off your listings and increase your visibility online. But if you’re not careful, social media can also be a time suck. That’s why it’s important to have a plan and be strategic about your social media activities.
5 Tips On How Estate Agents Can Use Social Media To Get Attention
1. Use Relevant Hashtags
Hashtags are a great way to make sure your content is seen by the right people. When choosing hashtags, think about what potential and current clients would be searching for.
For example, if you’re an estate agent in Los Angeles, you might use hashtags like #realestateLA or #LArealestate, or if you operate in the luxury market a hashtag like #luxuryhomescapetown will help you appear in relevant searches across social media sites like Facebook, Instagram, Twitter and TikTok.
2. Post Regularly
Posting regularly is important for two reasons.
First, it helps you stay top of mind with your audience.
Second, it shows that you’re active on social media, which can make potential clients more likely to trust you and do business with you.
A good rule of thumb is to post 1-2 times per day on each platform.
3. Engage With Your Audience
Social media isn’t just about broadcasting your message; it’s also about engaging with your audience.
When someone comments on one of your posts or asks a question, take the time to respond thoughtfully and in a timely manner.
This will show potential clients that you’re responsive and that you care about providing excellent customer service.
4. Share Listings With Large Images
Real estate is all about visuals, so make sure your listings stand out by sharing large images on social media.
High-quality photos will help potential buyers visualize themselves in the property and make them more likely to reach out to you for more information.
Using well-known local landmarks like bridges, streets, statues and natural features will also help to stop people while they scroll and read or watch what you have to say.
5 . Use Video
Video is another great way to showcase your listings and engage with your audience.
You can use video to give virtual tours of properties, share helpful tips for buyers and sellers, or highlight different neighbourhoods in your area.
Just remember to keep your videos short (1-2 minutes) and focused on one topic so that viewers don’t get overwhelmed or lose interest halfway through.
By following these tips, estate agents can use social media to get attention from potential and current clients without spending all day on social media!
Do you have any other tips for how real estate agents can use social media effectively? Share them in the comments below!
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