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Facebook ads for real estate – 3 BEST formats to choose

facebook ads for real estate

Facebook ads for real estate can be a great way to generate leads and sales. However, it’s important to choose the right format for your campaign.

In this blog post, we will discuss three of the best 3 formats for Facebook ads for real estate businesses.

We will also provide tips on how to create successful campaigns using each format. Let’s get started!

What are the best kinds of Facebook ads for real estate?

While you could get lost in the many types of ads available, there are really only 3 formats you should focus on if you’re a single real estate agent or one of the many top real estate companies.

They are great for home valuation Facebook ads and your real estate listings.

They are Carousel, Video and Static Image ads and they each allow you to showcase your business professionally and memorably, driving brand awareness and helping you to generate leads or sell properties.

Also read: 10 jaw-dropping real estate agent advertising examples

Facebook carousel ads are a relatively new advertising format on the social media platform that allow businesses to promote multiple products or services in a single ad.

They are particularly powerful for real estate advertising as they can showcase a variety of properties or services in a visually appealing way.


  • Carousel ads are highly engaging, as users can swipe through the images to see more information on each one. This makes them more likely to click through and learn more about your business.
  • They provide a great opportunity to show off your properties or services in a visually appealing way, which can help you stand out from the competition.
  • Carousel ads are versatile and can be used to promote a range of different content, from products and services to blog posts and landing pages.
  • They offer a great way to tell a story about your business and connect with your target audience.


  • As with all forms of advertising, it’s important to test and measure the results of your carousel ads to see how they perform. Not all campaigns will be successful, so it’s important to experiment until you find what works best for you.
  • It can be expensive to create high-quality carousel ads, so make sure you have a solid strategy in place before starting them.
  • Not all Facebook users will have the latest version of the Facebook app installed, which may limit their ability to view your carousel ad.

2. Video ads

Facebook video ads are an incredibly powerful marketing tool for real estate professionals.

They allow you to reach a large audience with your message quickly and easily, and they can be very effective at generating leads and closing sales.

However, there are also some downsides to using Facebook video ads. They can be expensive to produce as you will need high-quality video production tools or services.


  • Reaches a large audience
  • Relatively affordable compared to other online advertising methods
  • Immediate feedback and viewer engagement possible
  • Can be tailored to specific audiences
  • Generates buzz and social shares
  • Helps you stay top of mind with potential customers
  • Builds brand awareness
  • Encourages leads to take action
  • And you have the ability to retarget video watchers with other ad campaigns


  • Potential for low view rates if not done well
  • Can be expensive if done incorrectly
  • Takes more time to produce than image ads
  • May not be as effective with certain audiences

3. Static image ads

Facebook static image ads are some of the most powerful tools for real estate advertising.

They are simple, eye-catching, and can be very effective at getting your message across.

Static image ads allow you to include a lot of information in a small space, and they can be easily customized to match your branding.

They are also a great way to target specific audiences based on their interests and demographics.


  • Can be very effective in reaching a large audience
  • Facebook has a wealth of data about its users that can be used to target ads more effectively
  • Static image ads can be very simple and easy to create


  • May not be as effective as other types of Facebook ads
  • Users may become annoyed with static image ads that they see over and over again

How Facebook ad formats can be used

  1. Can be used to showcase a variety of properties within a portfolio
  2. Can include a headline, text, and CTA (call to action)
  3. Can be used to drive people to a website or landing page
  4. Images and videos can be included in the carousel

Facebook Video Ads:

  1. Can be used to drive awareness of a property or brand
  2. Can be used to generate leads by driving people to a website or landing page
  3. Videos can be up to 120 minutes long
  4. People can choose to watch the video with sound or without sound

Facebook Static Image Ads:

  1. Can be used to drive awareness of a property or brand
  2. Can be used to generate leads by driving people to a website or landing page
  3. Images can be up to 20MB
  4. People can click on the image to view it larger or follow where it’s linking to

Also read: How to spy on your competitors using the Facebook ad library

How to set up Facebook ads

Setting up Facebook real estate ads is easy and can be a great way to reach your target audience. Here’s how to do it:

First, log into your Facebook account and go to the “Facebook Ads Manager” page. From there, click on the “Create Ad” button.

Next, you’ll need to select your ad type. You can choose from a variety of options, including page likes, traffic, lead generation and engagement. Once you’ve selected your ad objective type, you’ll need to enter your budget, schedule, targeting area and interests.

After that, you’ll need to create your ad. You can do this by entering some text, adding an image or video, and choosing a call-to-action. Once you’re happy with your ad, click on the “Publish” button.

That’s it! You’ve now successfully set up a Facebook ad.

Also read: Should You Hide Or Delete Facebook Comments? (Here’s Why Not)

Why were my Facebook real estate ads disapproved?

When it comes to advertising on Facebook, there are a few things you need to keep in mind.

First and foremost, your ad needs to comply with Facebook’s Advertising Policies.

That means no misleading claims, no exaggerated language, and no unapproved images or videos.

If your ad does not meet these standards, it will be disapproved.

Additionally, Facebook requires that all ads for real estate comply with their Housing Discrimination Policy.

This policy prohibits discrimination based on factors like race, religion, gender, and disability.

Finally, keep in mind that Facebook reserves the right to approve or disapprove any ad at its discretion.

So if your ad is not explicitly violating any of their policies, it could still be disapproved for any number of reasons.

If your real estate ad has been disapproved, be sure to check that it meets all of Facebook’s advertising requirements before resubmitting it.

Pro tip: To avoid being disapproved, especially in line with Facebook’s Housing Discrimination Policy, be sure to leave age and gender targeting on the default setting of 18-65+ years and inclusion of male and female.

Also read: Social Media for Real Estate Agents (7 things you must do)

In conclusion, these are three of the best Facebook ad formats for real estate agents.

Keep in mind that Facebook ads can be a great way to generate leads, but they’re not the only way. Make sure you’re diversifying your lead generation efforts to make the most of your time and money.

Do you have any questions or comments about Facebook ads? Drop them in the comments below.

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