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31 real estate social media post ideas (to engage and get leads)

real estate social media post ideas

Are you looking for real estate social media post ideas to engage and get leads?

You’ve come to the right place!

In this blog post, we will provide 31 ideas for posts that you can share on your social media channels.

These posts are designed to help you connect with potential buyers and sellers, and generate leads from interested prospects.

So, without further ado, let’s get started!

Also read: Social Media for Real Estate Agents (7 things you must do)

Real estate social media post ideas: the obvious ones

Stunning photography 

Getting great photos of your listings is essential for social media success.

Make sure you hire a professional photographer, or at the very least, use a high-quality camera to get shots that will make your property stand out.

Social media is all about visuals, so your photos need to be top-notch.

Video walkthroughs 

In addition to still photos, consider shooting video walkthroughs of your listings.

This is a great way to give potential buyers a feel for the property without them having to step a foot inside.

You can post the videos on Facebook, YouTube, and Instagram, and be sure to include links in your posts.

Industry news 

Your social media followers probably don’t want to see nothing but listings day in and day out.

To keep them engaged, mix in some posts about industry news, local market conditions, tips for home buyers and sellers, etc.

You can even repost content from other sources (just be sure to give credit where it’s due).

Behind-the-scenes looks 

People love getting a behind-the-scenes look at businesses they’re interested in.

Give your social media followers a peek into what it’s like to work with you as a real estate agent by sharing photos and videos from your day-to-day.

What is engagement on social media and why do you need it?

There’s no point in having social media accounts if you’re not going to interact with your followers.

Engagement is all about building relationships with the people who follow you online, and it’s essential for anyone who wants to use social media to promote their business or brand.

When you engage with your followers, you’re showing them that you’re interested in what they have to say and that you care about their opinions.

This helps to build trust and creates a sense of loyalty between you and your followers.

Engagement also helps to make your social media content more visible. When people comment on and share your posts, it increases the reach of your content and introduces your brand to new audiences.

In short, engagement is essential if you want to get the most out of social media. So start interacting with your followers today!

Also read: Does A Funnel Work To Get Commercial Real Estate Leads?

27 Real estate social media post ideas: the not-so-obvious ones

1 Use your memories

Facebook Memories is an amazingly personal feature the social giant launched a few years ago.

But it has only really become one of their core focuses in the past number of years.

Every day, without fail, you will get your memories delivered to your feed (depending on how active you are).

Even if you are slightly active and post once a week, you can expect to have at least 52 different memories delivered to your feed every year (multiplied by the number of years you’ve been active on Facebook).

That’s a lot of opportunities to endear yourself to your audience.

Script suggestion

[Xyz] number of years ago [xyz] happened. I cannot believe I was [xyz]. What a relief to find out that I’m not so [xyz] as I used to be.

Let’s share the embarrassment, please. Share a memory you were recently served by Facebook in the comments below and tell me why it is cringe-worthy.

The comment with the most “wow” faces gets a complementary [xyz your product or service].

2 Smash the stereotype

All engineers wear flip-flops. All scientists need more sun. All chefs are fat. Lawyers have no sense of humour. Estate agents never return phone calls…

What are the stereotypes you battle against when you tell someone you’ve just met what you do?

As a copywriter I get asked when I’m going to release my first novel. Not that that’s ever going to happen…I just don’t have the brain for that kind of intense story development.

Whether you like it or not, you are your business. And people make assumptions about you based on what you do.

If you don’t believe your business has a stereotypical personality, do a quick Google search 🙂 

What this Idea Generator does is two-fold: It’s fun to recognise and poke fun at the stereotypes in your industry AND (more importantly) show how you are different/better.

How you do this is not by telling…it’s by showing.

So you will need to have evidence that shows how you break the mold.  

Script suggestion

“They say [xyz your industry stereotype] never/only do [xyz]. Well, that may be true for other [xyz’s].

But here’s me smashing the stereotype out of the water. All other [xyx’s] may never/only do [xyz], but not me!

Let’s turn the tables on our stereotypes!

What is the one stereotype you battle with every time you meet someone new?

And how do you show you are different? Let me know in the comments. I’d love to have my mind changed about your industry too!”

3 What’s your win?

In business, you win some and you lose some. But few things inspire others more than a business owner who achieves a win…against all odds.

Publishing your win is not about you or your company, it’s about inspiring your followers to keep on keeping on. To never give up.

Tagging the people who were there with you is both altruistic and strategic.

They will see your post and engage with it (this enhances its visibility), possibly share it (further enhancing its reach) and their friends may see value in your business if it answers a need they currently have.

Script suggestion

“What a feeling! After [xyz] weeks/months/years we have finally launched/sold/partnered with [xyz]! There were times when it didn’t look like we were going to succeed.

One of those times was when we…[xyz describe the experience].

But we decided to not give up. We knew we were on to something special!

And that low of almost failing has made this win so much sweeter!

Thank you to [@ tag the people you want to thank] for standing with us and helping to achieve this dream.

What was your win this week? What did you achieve against all odds?

Let me know in the comments below and let’s inspire each other today.”

4 Hacks

Hacks were all the rage on social media a few years ago. Everyone was doing them.

Today? Not so much.

Here’s the thing…hacks are still hugely popular! Mainly because people like to “cheat the system” or find shortcuts and innovative ways of solving their challenges.

As a business owner you have no doubt stumbled on or discovered tools and techniques to do what you do quicker, more efficiently and smarter.

Share your hack with your community using photos showing the process or a video! The best part is the whole hacks genre is wide open…for now!

Script suggestion

“Hey guys, as a [xyz] I have to do [xyz] on a daily basis. It can take up a lot of my time doing it the usual way of [xyz]…but I have a secret!

A way of doing [xyz] in less time!

Check out my video/photos!

I know you love hacks as much as I do! Share one of your tried and tested hacks in the comments below.

I’d love to try it out myself :)”

5 Photo love

Take a photo of the one tool that you use in your business that makes what you do, easier/better?

Script suggestion

“Hey guys, so this is a [xyz]. As a [xyz your profession] this tool helps me do [xyz] so that I can achieve [xyz] for my clients. It makes my life better/easier because of [xyz].

What’s the ONE tool you use every day to make your life easier? Post a photo of it in the comments and tell me why.” 

6 Photo hate

Take a photo of the one tool you HAVE to use in your business that makes what you do harder.

Script suggestion

“So this is a [xyz]! I hate having to use it to do [xyz], but it’s the only tool that gets the job done and helps me to [xyz solve a problem for clients]. Wish me luck!

What’s the ONE tool/system you HAVE to use in your business that you hate, but have to?

Post it in the comments and tell me why you hate it.” 

7 Tag

Shout out to one person [tag them] who has been integral to your success.

Besides showing the love to them, your followers will tag other people, thus exposing their friends to your page…and your products and services 🙂

How awesome is that?

Script suggestion

“[@xyz] has been fundamental to my success in the [xyz] industry. Without your support, encouragement and criticism, I would not be where I am today.

I’d just like you to know how much you mean to me!

Who has been integral to your career success? Share the love and tag them in the comments below!”

8 Live videos

Behind the scenes. What you do is interesting. But what you broadcast needs to answer your audience’s questions/concerns/problems.

For example, if your business is selling real estate, go behind the scenes showing your audience what it’s like to value a home.

Then offer a nugget of advice that they can use today to try in their personal circumstances.

This positions you as trustworthy, and knowledgeable and opens conversation.

Script suggestion

“This is me valuing a home. A person’s home is evaluated by these three/four/five factors.

If you are about to meet with an estate agent for your own home, be sure they use the following to evaluate your home.

Let me know in the comments if you have a question about [xyz] that I can help answer.

If you watch this after the Live broadcast, please feel free to ask a question. I’ll answer every one of them.”

9 Gifs for engagement

Gifs are little gifts (:)) you can use them to create easy and fun engagement.

Today, post a gif about the job you would be doing if you were not in your current one.

Script suggestion

“If I were not a [xyz], I’d be a …[insert gif].

Can you guess what that is? Let me know in the comments and post a gif of what you would be doing if you were not in your current job.

I’ll try to guess it :)”

10 Competitions

Giving away something for free is an excellent way to market your product/service, and by simply creating competition, engagement is almost always a certainty.

Script suggestion

“WIN a [XYZ]!

Hey guys, because you’re all awesome for being followers, and because I love it when people use my [XYZ] product, I’m giving away 5 [XYZs]. Today only!

Winning is easy. Simply reply ME and tag a friend who would also benefit from receiving a FREE [XYZ].

Winners will be announced tomorrow.”

11 Competition winner announcement

This can be done in one of two ways: LIVE or by creating a new post.

My suggestion is LIVE. Once offline, you can tag the winners in the comments.

You will see how awesome this is.

You not only get the opportunity to do a live video and get FREE engagement, but you will also get the unique opportunity to sell your service again just by framing it simply!

I’m so excited for you to check it out and use it! Let me know how well it works for you.

Script suggestion

“Hey guys,

Thank you so much to everyone who participated in our competition. You’re all awesome!

The product/service I’m giving away is [XYZ]. Briefly, it does [A solves this problem] for [B these kinds of people/businesses] by using [C method/technology] in [D this amount of time].

Congrats to [mention all names by pronouncing them correctly]. I’ll send you a DM to get your contact details.

If you didn’t win, but you need [xyz] for your business, I’ll post a link to my website in the comments.”

12 Personal story

Depending on your preference, you could post this as a micro-blog (written) or video. If you do decide on writing it, it’s preferable to find a photo of yourself from the time it applies to.

If the story relates to high school see if you can get your hands on an old pic of yourself and post with this.

Being human in business, and on social media, makes you far more relatable and likable than just being serious and corporate.

Your story is important to share, but always remember that people need to know, right at the start why it’s RELEVANT to THEM.

So try to pick something that you can bring value to them.


“This is me in high school and this is the teacher who taught me this lesson”

“This is me and my kids who have taught me this lesson”

“This is my father/mother, who taught me this lesson”

13 Throwback post

Today find an image to elicit some nostalgia. But make it relevant to your business and your audience.

Search Google images and either download or screen grab a photo of a product in your industry that used to be used to do what you now do.

For example, a journalist may have used a notepad and pen instead of a laptop and tablet (or phone).

Script suggestion

“Believe it or not, this is an [XYZ]! This is what people in my industry used to use before we got [ABC].

It’s amazing looking back sometimes and seeing how far we have come. I can only imagine where we will be in 10 to 20 years!

Doing this little exercise was fascinating! I’d love to see the ‘tools of the trade’ your predecessors used. Post a photo with a brief explanation in the comments below!”

14 Power ballad

Today share a song that gets you up in the morning and ready to go, or that picks you up after a hard day.

Or one that you listen to before an important meeting or closing. Simply copy the song from YouTube and paste it with the below script

Script suggestion

“This song [YouTube link] is my POWER BALLAD! It gets me in the mood and the right frame of mind for my day or before my important meetings.

When it comes on the radio, and if I’m driving, I tend to drive a little faster too 😉

What do you think of my POWER BALLAD? Does it do the same for you?

Let me know in the comments and post a link to YOUR POWER BALLAD. I’d love to give it a listen and add it to my ULTIMATE POWER BALLAD COLLECTION!”

15 Local business shoutout and check in

Tagging other businesses, companies or partners drives reciprocal feelings.

It’s not always about giving to receive, but more about adding social currency to those you like, know and trust, and who you truly believe deserve a recommendation.

You can do this in a written post, prerecorded video, Live, and even a Check In. You can also share a photo of the product/service for maximum effect!

My suggestion is a Check In as it does a few cool things: it tags the business, it shows where the business is located and it asks people who see it if they recommend it too! Talk about giving back!

Script suggestion

“Hey guys, the [staff/owner] of XYZ [company name TAG] has the [most delicious/best value/best service] this side of [suburb/city].

Every time I do business/eat here/shop here etc I’m impressed.

Where do you keep going back to just because the people are awesome? Tag them and spread the love.”

16 Own the hashtag

A Hashtag (#tag) is more than just a catchy way to draw attention to a word/term or idea. It assists people searching for posts about a specific topic.

For example, #realestate is a nice broad one. But #MidrandRealEstate is far more area specific and works well if someone is searching for it.

What is your buzzword for the month? Something that captures what you do, and what problem you solve?

Incorporate your #tag at the end or in the middle of your posts.


Growth, Service, Quality, Dynamite, Unique, Fast, Easy

What is your competitive advantage?

What will you do to hone your competitive advantage this week/today/this month?

What do you think about when you have your breakfast? (Photo prompt: your brekkie/breakfast meeting selfie/cup of coffee/early morning emails)

17 Getting back up

In business, we all suffer setbacks, hurdles, and times when we feel like throwing in the towel. But those who keep on pushing, always win.

Believe it or not, you have people who you already inspire and who look up to you.

If you own your setbacks/hurdles and come across as being real and human, you don’t only make yourself more attractive to your followers, you allow others to feel their pain.

It’s a great way to become accessible to your followers and inspire them with your methods of getting back up.

Owning your story can be done on video, in a written post, or in a LIVE video.

Script suggestion

“Hey guys, so [xyz] just happened. In [xyz] business, setbacks/hurdles like this are very real and can floor even the most seasoned professionals.

It just happened to me, and I’ve been a [xyz] for [xyz] years!

Here’s what happened…

But instead of laying down and giving up, I did [xyz] to pick myself up and keep moving forward.

Have you experienced anything similar to this in your business? Tell me about it, how it made you feel, and what you did to pick yourself back up.”

18 Photo: I had a bad day antidote

If you’ve had a really tough day, you will have a strategy for recovering.

It could be a glass of wine, a visit to the park, a good book, your kids, assessing your Goals or a dream board.

Take a photo of it and post it with a caption like this:

Script suggestion

“What a day! [xyz] happened and my whole day was turned on its head.

But that’s okay because I have [xyz reference to photo] to help me come back to earth.

This is my “I had a bad day” antidote… what’s yours? Let me know in the comments below.”

19 Lesson learned

What lesson have you learned this week? It could be something very simple, profound, or surprising. 

The reason for sharing your lessons learned is two-fold: to teach and to establish your influence and authority.

Think about it…why do we love quotes by famous people? Because they are profound and simple all at once, and they teach us as much about life and business, as they do about ourselves.

You can get creative in the way you share your lesson.

I’d suggest you write it down so that you can refine it and not risk losing impact by putting it in a video. 

Script suggestion

“Hey guys so [xyz] happened this week. It came as a [shock/surprise/relief].

At the time I was thinking [xyz], but after assessing the event, I came to the following epiphany: [xyz] 

Here’s how it applies to you and what I want you to take away from it… [xyz]

How was your week? What lessons did you learn?

Share them in the comments below with a brief explanation of what happened to bring about your epiphany.”

20 Own your reviews

You and your business are not perfect. And your clients/customers will not always be impressed with your service.

Challenge your competitors/colleagues by taking a screenshot of the 3rd review/community post on your business page and sharing context to the review. 

Naturally, you will get the ball rolling by sharing your review/post

NB: Don’t go too easy on yourself – go in blind and work with whichever review comes up. There is value in showing how you dealt with negative press.

Script suggestion

“A challenge to my competitors: Take a screenshot of the 3rd review you currently have on your business page.

This is mine. [xyz] happened and I dealt with it in [xyz] ways.”

Also read: How to get more 5 star Google Reviews

21 Applaud your competition

What did your competitor recently do that you liked or respected?

Think of something that you admire as advancing your industry. Professionalism in the industry means increased respect for everyone in your sector. 

Applauding your competitors does two things: it shows maturity in business and puts you shoulder to shoulder with your peers.

The less obvious strategy here is that by mentioning your competitor, your competitor’s customers may see your offering and, if it’s better, they will be more inclined to start a conversation with you.

Script suggestion

“Big shout out to [@xyz]. I just checked out your [xyx product/service] and was really impressed with the [xyz features] and [xyz benefits].

Well done, from everyone at [@xyz my company]!”

22 Watch this space

Share something that you are excited about (new product launch/service enhancement/business trip or conference). 

If it’s a new product or service, it’s a great way to create hype before you launch AND it helps you test the waters to see if you can anticipate market uptake.

My suggestion is to take the hype further than simply announcing on your social channels.

Instead, create a lead page to collect emails (I can assist you with this if you need it) and give subscribers a reason to sign up: being first to learn about the new product/service and allowing them to test it for free before it becomes publicly available. 

Their feedback will be invaluable for any changes that may need to be done before offering it in a commercial environment.

Script suggestion

“We are so excited to make this announcement! After months of research and because we have been asked over and over by our customers, we have decided to release [xyz] – a new product/service designed to solve [xyz] for [xyz customers] in [xyz amount of time].

It’s going to be a real game-changer!

But to give you guys even more value, we decided we needed some beta testers to help iron out any bugs and to make this product/service as powerful as possible!

That’s why we’re giving the first [xyz number of] subscribers the opportunity to get their hands on the [xyz product] before anyone else does…for free!

Follow this [url link] to sign up today before all [xyz number] spots are filled!”

23 Polling station

People love being asked their opinions. Especially if the subject is relevant to them.

A poll is both incredibly easy to set up, as it is valuable to your business if used to gather information on your followers’ wants and desires.

You can use your images or keep it fun and choose gifs to illustrate your answers.

Script suggestions

What’s your biggest headache when it comes to [xyz related to the solution your product offers]

To see how you share or differ from others, be sure to check out the results of the poll which will be revealed on [xyz day]




What do you wish you knew before you became a [xyz related to their profession/state of life (mother/wife/husband/father/student)]

To see how you share or differ from others, be sure to check out the results of the poll which will be revealed on [xyz day]




24 Poll announcement

As much as people enjoy participating in polls, they also like to see how they stack up against others – or how their views/experiences differ from others.

Revealing the results of the poll is a great way to reengage people.

(NB when you release the results, be sure to post a comment about it in the original poll post to ensure those who commented and voted, get notified.

Place the link of the results post in the original poll’s comments)

Script suggestion

“The results are in! According to our recent poll on [xyz topic] [xyz%] of respondents said they were [xyz], versus [xyz%] who said [xyz]!

Which option did you choose? And why? Let me know in the comments. I’d love to know!”

25 Share the knowledge

The moment we stop learning is the moment we start dying (at least that’s how I feel).

As a business leader or owner, you are more than likely an avid reader – even if it’s fiction or your favourite magazine (or, like in my case, my daughter’s books!)

Post a photo of the book’s cover or your favourite passage in the book!

Script suggestion

“This book [@xyz tag name] by [@xyz tag author] is simply amazing! Since I started reading it on [xyz day] I have read it every opportunity I got.

It’s amazing because it has taught me [xyz] about [xyz]. 5 stars!

Let’s share the knowledge/fun! What are you reading right now?

Let me know in the comments and share a picture of the cover or your favourite passage in the book.” 

26 Fill in the blanks

Another easy one to implement and is almost always guaranteed to elicit engagement.

Create a statement for your followers to finish in the comments.

Script suggestions

“Finish the sentence: Life would be boring without…

[xyz] has changed my life by…

27 Follow-on telephone

Remember the game broken telephone? What a lot of fun that was!

This post follows some of the principles of that game, but in a slightly different way.

Start by creating a statement like: “It was a dark and stormy night. I was in my car driving along the N1 when I saw a flash in my rear-view mirror…”

Instruct your followers to add their follow-on sentences in the comments below. The rules are to follow on from the preceding comment to help the story go in fun, awkward directions.

Scrip suggestion

“Let’s write a story: It was a dark and stormy night. I was in my car driving along the N1 when I saw a flash in my rear-view mirror…

Post the next sentence in the comments below. The rules are to add to the story by creating a follow-on sentence from the preceding comment. Have fun!”

In conclusion, real estate social media posts should be used to engage and get leads. By following the tips in this blog post, you will be able to create content that does both.

Do you have any other real estate social media post ideas? Share them with us in the comments below!

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