Cold calling is a classic real estate lead generation strategy, but it’s not the only way to get listings.
In fact, with a little creativity, you can generate new leads every day, ensuring a steady stream of potential listings.
Do you need more real estate listings?
In this blog post, we will discuss five new strategies that you can use to get real estate listings every day. These strategies are time-tested and proven to work, so don’t hesitate to try them out!
1. Utilize a CRM to keep track of all your leads and follow-ups
When it comes to getting real estate listings, it pays to be organized. A CRM, or customer relationship management system, can help you keep track of all your leads and follow-ups in one place. This way, you can quickly identify which prospects are ready to list their property and which ones need more nurturing.
A CRM can also help you stay on top of your appointments and tasks, so you never miss an opportunity to list a property.
Additionally, a CRM can automate many of your tasks, such as sending out automatic emails and reminders.
By utilizing a CRM, you can streamline your listing process and close more deals. As any top agent knows, time is money in real estate. So if you’re looking to get more listings, a good CRM is essential.
2. Follow up with leads ASAP and consistently – don’t let them slip through the cracks
In the game of real estate, listings are the name of the game. The more listings you have, the greater your chances of making a sale.
However, getting listings can be a challenge, especially in today’s competitive market.
One way to increase your chances of getting listings is to follow up with leads as soon as possible – before one of your competitors does.
The truth is most people looking to sell their homes will contact more than one real estate agent before making a decision on who to choose.
Studies have shown that most people who are considering selling their homes will make a decision within the first two weeks of initial contact.
This means that if you wait too long to follow up, you may miss your chance.
In addition, while it’s important to respond quickly, it is even more important to follow up consistently to ensure your leads do not fall through the cracks.
While this is not always possible to do manually, there are amazing CRM systems that can help you automate the process.
You’ll be surprised at how effective having a system to do this on your behalf can be.
Don’t let leads slip through the cracks by forgetting to follow up or taking too long to get back to them.
3. Use targeted marketing strategies to reach your desired audience
Getting new real estate listings all starts with a great marketing plan. You need to determine who your target market is and what you’re going to say to them.
You also need to make sure your marketing stands out from the crowd. There are a lot of real estate agents out there, so you need to find a way to stand out. One way to do this is by using targeted marketing strategies.
For example, if you’re trying to reach home sellers, you might use different marketing strategies than if you’re trying to reach luxury home buyers. By tailoring your marketing to your target audience, you’ll be more likely to get the kind of results you desire.
Once you have your marketing plan in place, it’s time to start executing it.
There are several ways to reach your target market. You can use traditional methods like print advertising or online methods like social media marketing. The important thing is that you’re consistent with your message and that you’re reaching the right people.
If you’re in the business of real estate, then you know that listings are the lifeblood of your operation.
Without a constant flow of new listings, it would be very difficult to keep your business going.
In real estate, volume is key.
This means the more people you can reach, the more potential leads you will get. And the more leads you generate, the more people you will get to speak to and convert into clients.
The secret to consistently converting your leads into appointments and listings is to have an automated follow-up strategy in place.
This can take the form of an email drip campaign.
An email drip campaign is a series of automated emails that are sent to your leads over a period of time. The goal of an email drip campaign is to keep your name in front of them so that when they are ready to list and sell, your name is the first one they think about.
4. Create valuable content that potential clients will want to read and engage with
If you want to build a real estate business that will last for many years, you need to focus on creating valuable content that potential clients will want to read and engage with.
The type of content you create will depend on what you think your potential clients will find most helpful and informative. But no matter what type of content you decide to produce, make sure that it is high quality and offers real value.
Here are 7 content strategies that you can use to get real estate listings every day:
Write articles – Informative articles are a great way to attract leads and build interest. Write about topics that potential clients would be interested in, such as tips for buying or selling a home, the real estate market in your area, or real estate news.
You can write and publish on your own blog (see below) or offer to guest publish in reputable industry magazines, e-magazines and on other websites.
Create a blog – A blog is a great platform for sharing articles, as well as other types of content like video, infographics, and images. Be sure to post new content regularly and promote your blog through social media and other channels. Combine SEO strategies to ensure your content is found by people searching for answers to their questions.
Develop an e-book – An e-book is a great lead generation tool. Write about a real estate topic that would be valuable to your target audience and offer it as a free download on your website or blog.
The great thing about an e-book is that you can even download one that is already completed, and simply add your name, logo and contact information to it. Search Google for PLRs to find some great resources.
Create a video series – Videos are another great way to attract leads and build interest. Create a series of short, informative videos about real estate topics and post them on your website, blog, and across your social media channels.
A top tip is to upload them to your YouTube channel and embed them on your website to ensure you receive maximum exposure.
Develop a real estate seller’s guide – This is a great way to attract homeowners who are looking for information about selling their home. Be sure to include your contact information so that interested leads can get in touch with you.
Things to include are costs of selling, things that need to be done before selling and tips on home staging, to name a few.
Create an email newsletter – Email newsletters are a great way to keep leads engaged and informed about what’s going on in the real estate market. Be sure to include your contact information so that leads can easily get in touch with you.
The key with email newsletters is variety. Remember, not everyone in your database wants to buy or sell right now – so mix it up and you’ll ensure you keep your database engaged with your content over a longer period of time.
Send happy birthday and property anniversary emails – Depending on the size of your database, on any given day there is someone who is celebrating their birthday or property anniversary. Sending them a birthday or property anniversary email is a great way to remain top of mind.
And property anniversary emails are also an excellent way to interest your clients in a free valuation – which could result in a new listing!
5. Stay organized and always be prepared for new opportunities
In the world of real estate, it’s important to always be prepared for new listing opportunities.
That means staying organized and having a system in place to handle each listing that comes your way.
One way to stay organized is to use a CRM, or customer relationship management, system. This system can help you keep track of your contacts, leads, and properties.
Additionally, you should always be prepared with a listing presentation that you can share with potential sellers. This presentation should highlight your unique selling points, what you do for your clients to ensure their properties receive maximum exposure and it should explain why you’re the best agent for the job.
Finally, don’t forget to follow up with every lead. A simple phone call or email can make all the difference in landing a new listing.
By following these simple steps, you can make sure that you’re always getting new real estate listings. Happy hunting!