Skip to content

Spy on Facebook Ads of Competitors (& Get Their Secrets)

Spy On Facebook Ads Of Competitors

Do you want to know how your competitors are advertising on Facebook? It can be difficult to keep up with all of the latest changes in online marketing, but with the right tools, you can stay ahead of the competition. In this blog post, we will discuss how to spy on Facebook ads of competitors and learn their secrets!

Your direct competitor’s ads are, after all, what is helping them keep up or inch away from you. So knowing how your competitor’s ads are set up and why they are so effective, is one of the best ways for you to compete online.

1. What are Facebook Ads and how do they work?

When it comes to online advertising, social network Facebook is one of the most popular platforms.

And for good reason. Facebook Ads are a powerful tool and are highly effective in helping a business owner reach a large audience.

But what exactly are Facebook Ads? And how do they work?

Simply put, Facebook Ads are paid advertisements that appear in the Facebook feed and across other advertising networks. These ads can be targeted to the right people in a specific audience, and they can be used to promote particular products, services, or even create brand awareness.

Facebook Ads work by allowing businesses to place ads on the platform, and then target those ads to specific users – and even users who already like or are customers of a particular brand.

The targeting options are extremely robust, and businesses can use them to ensure that their ads are seen by people who are most likely to be interested in them.

2. How to spy on Facebook Ads of competitors

If you’re trying to get an edge on your competition, one of the best things you can do is spy on your competitors’ Facebook Ads. By studying your competitors’ ads, you can learn a lot about their marketing strategy and what’s working for them.

Here’s how to spy on your competitors’ Facebook Ads:

First, use a free tool like the Facebook Ads Library. Facebook’s Ad Library is a great resource for seeing which Facebook ad campaign they are running and how they’re performing. Simply enter your competitor’s name into the search bar and you’ll be able to see all of their current ads. You will however not be able to access any past or inactive ads.

Second, use a tool like AdEspresso. AdEspresso is a tool that allows you to see which competitor s’ ads are running on Facebook and Instagram. You can also see how well the ad campaigns are performing and get insights into the target audience.

By spying on your competitors’ Facebook Ads, you can learn a lot about their marketing strategy and what’s working for them.

3. What you can learn from spying on your competitors’ Facebook Ads

When it comes to marketing, there’s a lot to be said for keeping an eye on your competition.

After all, they may be doing something that you’re not, and that could be giving them an edge. And when it comes to Facebook Ads, there’s an easy way to spy on what your competitors are doing… without them even knowing.

With Facebook’s Ad Library you can see all the ads that a Page is running, including those that aren’t being shown to you because you’re not in their target audience.

This is a great way to get insights into what kind of messaging and offers are working for them. And if you see something that you like, you can even use their ad as inspiration for your own business.

To access the Facebook Ad Library, just go to From there, you can search for a specific Page or filter by country (whether your competitors are in the United Kingdom, the US or South Africa), the type of ad (video ads, display ads or dynamic creative ads), and even how long the ad has been running.

So if you’re looking for some inspiration for your own campaigns, be sure to check out Facebook’s Ad Library. It’s a great way to spy on your competition and see what’s working for them.

Who knows, you may even find some fresh ideas that you can use for your own business.

4. Use the data to improve your own Facebook and Instagram ads

Facebook has over 2.6 billion monthly active users, making it one of the most popular social media platforms. It’s also a great platform for businesses to advertise their products or services.

However, with so many businesses vying for attention, it can be difficult to create successful Facebook Ads. One way to gain an edge on the competition is to analyse and use the data from your competitors’ ads.

The first step is to look at the different images they are using. The images used in Facebook Ads are important for catching people’s attention. Take a look at the images used in your competitor’s Ads and see what catches your eye.

Make a note of what you like and try to incorporate similar images into your own Ads.

Remember, people are more likely to engage with Ads that are visually appealing.

Images can also be used to convey emotion, so pay close attention to the emotions that their images evoke.

Are they using images that make people happy? Sad? Excited?

Use this information to create Ads with images that will resonate with your target audience.

Next, are your competitors’ ads using long form or short form copy?

Long form ad copy is usually more effective for Facebook Ads because it allows you to really tell a story and connect with your audience on a deeper level.

However, short form ad text can also be effective if it’s punchy and to the point.

Pay attention to the length of your competitor’s Ads and see what works best for their target audience.

You can also experiment with different lengths of copy to see what works best for your own Ads.

Don’t be afraid to try something new! The kind of content you use could make all the difference in your own ad campaigns.

Next, take a look at the call to action (CTA) in your competitors’ Facebook Ads.

What are they asking people to do?

Are they using strong language that entices people to click?

Are they using risk reversal in their ads?

For example, if they’re promoting free valuations, are they letting customers know there is zero obligation to use them?

You can learn a lot from your competitor’s CTAs so take some time to analyse them.

Are they capturing leads’ information using Facebook Forms or are they directing leads to landing pages?

If they’re using Forms on Facebook, you can see which questions they’re asking and what basic information they are collecting from potential customers.

If they’re directing people to landing pages, you can get the landing page url and take a look at the design and copy on those pages.

What kind of offers are they making?

What’s the overall tone of the page?

Is it serious or more light-hearted?

By understanding how your competitor’s Ads are performing, and what they are asking leads to do, you can incorporate the best ideas and make adjustments to your own Ads and funnel to improve results.

5. Tips for creating successful Facebook Ads of your own

Facebook Ads are a great way to reach out to potential customers on the world’s largest social media platform. But with over 2 billion active users, how can you make sure that your ads are seen by the people who are most likely to be interested in your product or service?

Here are a few tips to help you create successful Facebook Ads of your own:

The first thing is to consider your target audience. Who are you trying to reach with your ad?

Facebook allows you to create a winning ad that targets people based on their interests, demographics, and even behaviours. The more specific you can be, the better.

Second, it’s a good idea to make sure your ad is visually appealing. Facebook users scroll quickly through their News Feeds, so you need to grab their attention with an eye-catching image or video.

Third, create a catchy headline. Your headline should call out your target market, be clear and to the point, so that users know what your ad is about right away (and that it is relevant to them).

Finally, don’t forget to include a call to action. Tell users what you want them to do after they see your ad – click on it, visit your website, sign up for your newsletter, etc.

By following these tips, you can have a great time creating Facebook Ads that will reach your target audience, help you achieve your business goals and beat your biggest competitors.

Other paid Facebook Ad Spy Tools




Swipe-Worthy by Swiped Co




Now read: 7 Tips To Get More Real Estate Leads On Facebook (& 3 Are Free)

Leave a Reply