Are you looking for a way to get more free real estate leads? If so, you’re in luck!
In this blog post, we will discuss 7 real estate lead generation strategies that actually work. Some of these methods include using social media, creating valuable content, and networking with other professionals in the industry. Keep reading to learn how you can start generating more leads today!
How do you get Free real estate leads?
What is the best source of free leads? Real estate agents are always looking for new and innovative ways to get leads, grow their sphere of influence and help them stand out from the crowd.
Below is a treasure trove of lead gen strategies real estate agents can start implementing today.
1. Create high value content on Facebook and optimise your personal profile
Anyone who has ever tried to generate leads for their business knows that it can be a challenge. Fortunately, several effective strategies can help you to get more leads, and best of all, many of them are free.
One great way to generate leads is to create high value content on Facebook. This could include blog posts, infographics, or even just helpful tips and advice leveraging your local knowledge of the area.
You can also share your social media posts in local community pages and by being active in these communities, increase referrals from past satisfied clients.
Make sure to optimise your personal profile as well, as this will ensure that your content appears in people’s newsfeeds.
If you do want to spend a little money, you can also use Facebook ads to target people who are interested in real estate.
Also read: If you’re a new real estate agent, do this to start getting your first leads
2. Review housing estates on Google (optimise your Google Name)
Reviewing housing estates on Google can be a great way to get free real estate leads.
By optimising your Google Name, you can make sure that your reviews appear at the top of the search results when potential clients are looking for information about local housing estates. In addition, by taking the time to write detailed and helpful reviews, you can establish yourself as an expert in the field and build trust with potential clients.
Furthermore, by including contact information in your reviews (like your email address), you can make it easy for interested parties to reach out to you and learn more about your services. Overall, reviewing housing estates on Google is a simple and effective real estate lead generation tactic to grow your business.
3. Set up and optimise your Google Business Profile (GMB)
One great way to get free real estate leads is to set up and optimise your Google Business Profile (GMB).
This will help you to appear in the local search engine results page when people are looking for properties or real estate agents in your area.
To do this, simply create a profile for your business on the Google Business Profile website and make sure to include accurate information about your real estate business, such as your address, business hours, and contact details.
You should also add some photos and videos on your Google Business Profile to help potential customers learn more about your real estate business.
Once you have completed your Google Business Profile, be sure to keep it up-to-date with any changes or new information.
Top tip: Instead of asking for reviews via email, opt for online reviews on your Google Profile as real estate professionals with more reviews from their target clients will help them rank higher in search results and sway more business their way.
By taking these steps, you can improve your chances of being found by potential customers who are looking for properties or real estate agents in your area.
4. Hand out neighbourhood valuation reports at traffic lights
Standing at a busy intersection and handing out neighbourhood valuation reports may seem like a silly way to get free real estate leads, but it works.
Just think about it – when was the last time you drove by a busy intersection and didn’t see someone holding a sign or handing out flyers? If you’re able to capture the attention of passersby, there’s a good chance you’ll be able to generate some leads.
And what’s more, handing out neighbourhood valuation reports is an excellent way to show potential clients that you’re knowledgeable about the local market.
One of the must-haves is your contact information or a link to your valuation landing page to increase your chances of capturing leads!
So if you’re looking for a cheap and effective way to generate leads, don’t discount the power of street marketing.
5. Answer real estate related questions on Quora
If you’re looking for ways to generate free real estate leads, Quora can be a valuable resource.
As a Q&A platform, it’s full of people with questions about all aspects of buying and selling property. By offering helpful, informative answers, you can position yourself as an expert in your field.
In addition, you can include a link to your website or blog in your profile, making it easy for interested readers to learn more about you and your business.
While it takes some time and effort to establish yourself on Quora, the rewards can be well worth it in terms of both lead generation and building your brand.
6. Get onto influencers’ podcasts
If you’re a real estate agent, then you know that real estate lead generation is essential to your success.
Without leads, you won’t have any clientele, and without clients, you won’t make any sales.
So how can you get more leads without spending a fortune on marketing? Well, one tactic that can be surprisingly effective is to get onto podcasts.
By appearing as a guest on popular podcasts, you can reach a whole new audience of potential leads. And best of all, it’s usually free!
Just do a quick search for podcasts in your niche and contact the hosts to see if they’re interested in having you on as a guest. If you can provide value and insights on their show, then there’s a good chance they’ll say yes.
Check out the local Let’s Talk Podcast by Jarryd Jeffery.
7. Guest post on popular blogs
According to a recent study, more than 80% of people searching for a new home start their search online.
This means that if you’re not visible online, you’re missing out on a huge chunk of the real estate market. So how can you make sure you’re being seen by potential home buyers and sellers?
One effective way is to guest post on popular real estate blogs. In fact, there is a network of international real estate websites you can start targeting and reaching out to. This will give you exposure to a wider audience and help to build your credibility as an expert in the field.
When choosing which blog to guest post on, look for one that has a similar target audience to your own. For example, if you specialise in first-time home buyers, look for a blog that focuses on this demographic. Once you’ve found a few potential candidates, reach out to the blog owners and pitch your idea.
Also read: Why you need contact forms on your website
So there you have it. 7 free lead generation tactics that work when it comes to getting a steady stream of free real estate leads online – even if you’re a new real estate agent. Experiment with a few or try them all and see which ones give you the best results.
Keep in mind that real estate lead generation is an ongoing process, so don’t stop at just seven techniques – continue to add new strategies to your arsenal as you find them. And most importantly, have fun with it!
The more creative you are, the more successful you’ll be. Let us know how these tips work for you in the comments below.