To rank your real estate website on page 1 of Google in the 2020s, you need to start optimizing your real estate SEO today.
Even if you’re a beginner, these tips will help you get started on the right foot and give you a competitive edge over your competition.
So what are you waiting for? Start reading and put these SEO tips into practice!
What is Real Estate SEO?
Real estate SEO is the process of optimising a website to rank higher in search engine results pages (SERPs) for relevant real estate-related queries.
By improving their real estate SEO, businesses can increase their visibility online and attract more leads from organic search traffic.
To improve their real estate SEO, businesses need to focus on keyword research, creating high-quality content, building backlinks, and optimising their website for on-page SEO.
When done correctly, real estate SEO can be a highly effective way to generate leads and grow a business. However, it is important to note that real estate SEO is a long-term strategy and it can take months or even years to see results.
But you don’t have years. To help you get the best start we’ve compiled 6 quick win strategies to up your Ranking Game!
1. Do your research – learn about what keywords people are searching for about real estate
As anyone in the real estate business knows, SEO is essential for driving web traffic to your site.
And while several strategies can be employed to improve your site’s ranking, one of the most important is to carefully select the keywords that you target. Choosing the right keywords can mean the difference between appearing on the first page of search results or being buried deep in the pages.
So how do you choose the right keywords?
The best way is to start by doing your research. There are several tools, such as Google Ads Keyword Planner, that can help you to identify which keywords are being searched for most frequently.
Once you have a list of potential keywords, you can then begin to narrow down your choices
2. Use those keywords throughout your website, including in the title, meta description, and header tags
If you’re looking to improve your real estate website’s SEO, one of the best things you can do is use relevant keywords throughout your site.
This means including them in your title, meta description, and header tags. By doing this, you’ll not only make it easier for search engines to index your site, but you’ll also help potential buyers find your listings more easily.
And when it comes to real estate, visibility is key. So if you want your website to rank higher in search results and attract more leads, be sure to use keywords throughout your site.
3. Optimise your images for Google search by adding keywords and descriptions
As a real estate agent, one of your goals is to make sure your website appears as high as possible in search engine results.
One way to do this is to optimise your images for Google search. This means adding keywords and descriptions that accurately describe the image so that when people search for those keywords, your image is more likely to appear. This can help draw attention to your listings and increase traffic to your website.
In addition, optimising your images can help you rank higher in Google’s search results, which can lead to more leads and sales. So if you’re looking for ways to improve your real estate website’s SEO, be sure to start with your images.
4. Publish high-quality content that is relevant to your target audience
A successful real estate website depends on many factors, but one of the most important is SEO.
By optimising your site for search engines, you can ensure that potential clients will be able to find you easily when they are looking for properties in your area.
There are many things that you can do to improve your site’s SEO, but one of the most important is to publish high-quality content that is relevant to your target audience.
By providing valuable information about the local real estate market, you can establish yourself as an authority in your field and attract more visitors to your site. In addition, by regularly publishing new content, you can keep your site fresh and relevant, which will further improve your SEO.
If you’re not sure where to start, consider hiring a real estate SEO expert to help you optimise your site. With the right strategy in place, you can ensure that your real estate website will be ranking on page one in no time.
5. Promote your content on social media and other websites
Creating great content is only half the battle when it comes to real estate website SEO. Once you’ve written a blog post or created a video, you need to promote it on social media and other websites to drive traffic to your site.
A good way to start is by sharing your content on Facebook, Twitter, and LinkedIn. You can also submit articles to bloggers and other websites in your niche. By promoting your content on a variety of platforms, you’ll be able to reach a larger audience and improve your real estate website SEO.
If you’re looking to take your real estate website SEO to the next level, consider using paid advertising. Paid ads can be a great way to reach potential customers who are searching for homes in your area. With paid advertising, you can target specific keywords and ensure that your ad appears on page one of the search results.
6. Monitor your website’s analytics to track progress and make necessary adjustments
Any good real estate website is going to have SEO (Search Engine Optimisation) as one of its main priorities. After all, what’s the point of having a website if no one can find it?
The first step in making sure your website is optimised for search engines is to monitor your progress using analytics. By tracking things like how many people are visiting your site and what keywords they’re using to find you, you can adjust your content and keywords accordingly to ensure that you’re reaching the widest audience possible.
It’s also important to keep an eye on your competition to see what they’re doing right – and wrong – so that you can stay one step ahead. With a little monitoring and adjustments, you can make sure that your real estate website has the best chance of ranking on page one in 2022!