Coming up with real estate blogs that rank well in 2022 can seem like a daunting task.
In fact, the vast majority of blogs are not written to be found; but instead real estate agents and agencies simply use their blog to cover real estate news.
This can provide very little direct impact and financial benefits in their businesses.
The best real estate blogs are created and focused on long-term relevance and do this by researching their keywords before creating their content.
But doing keyword research manually can take a few hours to a full day of your time; and the various online tools that can assist you in finding relevant keywords come with a hefty price tag.
But did you know that you can get served relevant keywords in just a few days and that this can cost you less than a R200?
How do you find relevant keywords for your real estate blogs?
By using Google Ads and seeing which keywords people are using to find your ad, you can get a good idea of what topics to cover in your blog posts.
For example, if you see that a lot of people are searching for “advertise on property24″ on Google, then you can create a blog post about how to advertise on Property24. This will help you rank for that keyword, and it’s a topic that people are interested in.
Plus, because you probably already list your sellers’ properties on Property24, you can write a useful blog about the right and wrong way to advertise on Property24 – thus demonstrating that you will be the right agent to help list and sell a homeowner’s home.
Long tail keywords for your real estate blogs
When it comes to real estate blogs, you also want to consider long-tail keywords. These are keywords that are more specific and less competitive than general real estate terms. For example, a long-tail keyword could be “how to list a property on Property24 for the first time.”
This keyword is more specific than “real estate,” or “property24”, and provides you with insights into your potential customers’ search intent, the stage they are in their real estate journey, and actually helps them answer their question in the best and most succinct way.
Google also rewards blogs that stop the search journey! Which means that if your blog comprehensively answers the searcher’s question, Google will view your blog as providing quality content and help you rank higher across the web.
And when you rank higher on Google’s organic search results (not in their advertising positions), you benefit from free traffic that you don’t even need to pay for!
Another way to find these keywords for your real estate blogs
One great way to identify real estate blog post ideas that your audience is actually searching for is to use Google Ads Keyword Planner.
You can start by typing in a broad real estate keyword into the Google Ads Keyword Planner and instantly see which related keywords people are searching for in your area, and if that keyword is gaining popularity or is in decline.
If you want to get even more granular, you can add in specific real estate locations (like your city or neighborhood) and the Google Ads Keyword Planner will show you popular keywords that people are using to find real estate-related information in your area.
This is a great way to get ideas for blog posts that are both relevant and useful – two key criteria Google rewards.
Another way of finding keywords is by using the Google Trends tool. This tool allows you to see how popular a certain keyword is over time.
You can filter by keywords that are rising or are already top keywords, as well as see which keywords are related to the ones you want to use.
The great thing about Google Trends is that it can help you capitalise on keywords that are rising fast in popularity – before other real estate agents start targeting it.
Great real estate blogs are packed with useful, relevant and evergreen content that is as applicable to helping searchers today and in the future.
Of course, the intention of building and getting your blog content ranked is to bring in leads for your real estate business and to reap the potential financial benefits.
So always ensure that you include an easy way for people to contact you, and that you have a simple autoresponder as a bare minimum.
You can read more about autoresponders and why you need one in this recent article
The nature of real estate blogs has changed from what it was in the past. Today, the best real estate blogs are highly intentional about what they write about. They do not create content for the sake of creating content.
And neither should you.