How sending 1 email can inject R40000 into your bank account

Email marketing remains a massive, largely untapped, revenue source.

Yet, I see this scenario all the time: A property professional will spend every day doing lead generation for new business (which is what they should be doing), but they leave out the very important and potentially valuable aspect of regularly sending relevant and high-quality emails to new and old leads…

This places them on the proverbial hamster wheel of constantly chasing and spending more of their money on new leads…when they really should be nurturing existing ones.

What then happens is the leads in their database get stale and forget ever having done business with the agent.

Instead of trying to revive these databases, most professionals cut their losses and instead focus on lead generation.

And so the cycle continues…

The result? Agents sit on a goldmine of opportunities they have no idea how to extract…

I have helped a host of real estate agents revive their dormant email lists by understanding who they are, what they offer and why their database was interested in them in the first place. With this knowledge, I have been able to create their offer, story and marketing strategy.

The best part? Getting started doesn’t take months…and in most cases agents have had a fully-fledged email marketing plan up and running in the same week they approached me.

Mark, for example, was sitting on a database of around 2500 email addresses which he had built up over his 16 years in the business.

He, like many other agents, didn’t have a strategy for staying in touch with his database; which resulted in it going stale…

I offered him a solution: Build a four-step funnel, complete with an irresistible offer and a targeted form to separate the buyers and sellers in his list, their property’s address and their urgency of when they would like to sell or buy.

The results surprised even him. Despite not expecting any response from his first sends, Mark picked a number of good mandates…(he has even been in the enviable position of saying no to some)

If 1 email can translate into signing a mandate for an R800,000 property, at 5% commission, earning you a potential R40,000, would you focus more on your email database? And if not, what’s stopping you?

The opportunities right now are boundless.

To illustrate, I’m on about 222 email marketing lists; and about 12 of those are real estate lists…

If I receive one email every 6 months from those agents that would be a lot…

Which highlights the incredible opportunity available to the agent who emails regularly; you really have no competition.

And if you are the one agent who communicates regularly with their list, the law of averages will be on your side and you will start to see more business flowing in your direction. It’s not wishful thinking either, it’s a fact I’m willing to eat my hat on…

Whether you don’t know what to write about…

How to create and present an irresistible offer to your list

Or how to set up a simple funnel that packs a serious punch…

Property Funnels is the solution you have been searching for.

• Frans had a R4 million listing hiding in his email database…
• Mark picked up mandates valued in the millions from his database…
• And Robbie is using his funnel to attract and convert leads into buyers…

There is opportunity and money just waiting for you to mine from your email list. Mandates and referrals just waiting for you to claim.

How much longer are you going to wait before you do anything about it?